This is the story of an extraordinary elixir that we call La Potion. It is said to possess the myriad powers of the baobab and its fruit, fallen from sacred branches into the world of mankind.
La Potion is still a mystery. It is rumored to bring magical bliss to the everyday. A few precious sips irrigate the body and mind with divine refreshment. Some say that it also regenerates, and even fills the drinker with a supernatural vigor.
La Potion is inspired by the sensorial richness of the baobab fruit - also known as monkey bread. It has a singular texture and an exquisite natural taste, with sweet notes of fruit awakened by contrasting tanginess.
La Potion oozes with the benefits of baobab - refreshing, regenerating and reviving the spirit, and smiling at the soul. Without artifice – entirely natural.
your head still in your dreams, your gaze opening to the sun
when sacred energy and concentration are at one
when the body yearns for comfort. A few sips, as a prelude to a delicious end of day
when the sun meets the moon
We begin with the baobab - the African Tree of Life - a plant with extraordinary promise. The baobab rises towards the sun, extending up to 30 meters high. It reaches out to the horizon and sometimes grows to be more than 50 meters in circumference. Beyond its majestic proportions, the baobab is a powerful force of nature that spans the ages – a protector of villages and keeper of secrets.
Over time, the baobab has adapted perfectly to its environment. During the rainy season it absorbs and stores water in its vast trunk. In the dry season it draws on its reserves to produce a nutrient-dense fruit, with powers celebrated by local communities for generations.
This nature’s wonder is a symbol of rebirth and renewal. Its powers stretch from roots to bark and the smallest of leaves, and nourishes the bodies and minds of the communities living around it.
Baobab fruit is gathered from the surface of the earth that gave it life.
It is allowed to dry naturally within its shell, enabling extraordinary nutrient retention.
The dried fruit pulp is then removed from the shell.
The pulp is then sieved and reduced to a powder - as naturally as possible.
La Potion is a baobab fruit beverage naturally powered by the Tree of Life.
Born in Paris, it has its physical and cultural roots in Africa, through the ancient tree itself, through the Ubuntu philosophy of togetherness, and through its celebration of Afropolitanism.
La Potion was conceived and created by a team of women entrepreneurs, as an enduring collaboration with local communities in Africa, and partners selected for their irreproachable ethics. At the heart of the project, a circular process of virtuosity and integrity that has earned the brand FairWild® certification.
At La Potion, we are passionately committed to the planet and this is reflected in our product. Using the finest natural ingredients, it respects the land that gave it life. As a result, it has received FairWild® certification, which rewards initiatives that respect wild plants and those who harvest them.
In line with our commitment, we aim to minimise our carbon footprint. We choose the least polluting modes of transport and our bottle is made from recycled glass.
At La Potion, we are also investing in biodiversity research, with a particular focus on the pollination of the baobab flower. Today, we are working hand in hand with botanist Dr. Sarah Venter, founder of the Baobab Foundation. Our mission is to understand the Tree of Life, with one holistic and overarching goal in mind: to support its survival, perpetuate its prosperity, and secure future incomes for the local communities for whom it provides.
The fruit of the wild baobab tree is harvested by a community of women from the Limpopo province of South Africa. Without them, nothing would be possible. Fully integrated into the project, it is important to us to develop alongside and with them, and to build a long-term relationship together.
Aware of our responsibility within this ecosystem, La Potion invests 1% of its turnover to help finance the ongoing development of projects in the fields of education, biodiversity and the environment.